A new world order is in place. Globalization is taking a different turn and evolving further. Businesses operate in a deeply interconnected yet polarized world, facing disruptions at multiple levels. Local relevance is one of the pillars for companies to maintain resilience and to thrive during times of turbulence.
How do multinationals win with local consumers, customers and stakeholders? What are some of the critical enablers for success in the face of a VUCA environment and scarcity of resources? Where do you centralize and how much do you localize to create scale and maintain focus? What is the impact of talent, organizational structure and culture to drive global scale and local relevance?
Today’s radical change in context requires us to review and refresh past learnings on some of the questions which have been discussed for decades. Recycling our knowledge might be helpful as we design the next phase of global business where the dichotomy of local and global is becoming both blurred and further contrasted.
- Gain insights into how multinationals operate in local settings
- Learn about different approaches in adapting global value propositions
- Obtain learnings on talent, structure and culture in leading and executing multinational operations
Thursday, February 2, 2023
11:00 - 12:00 PM EST
About the Speakers:
Galya Frayman Molinas
Galya has over 30 years of global leadership experience at multinational fast-moving consumer goods companies, The Coca-Cola Company and Unilever. During her tenure, she led regional operations, global strategy and marketing teams in Eastern Europe, Middle East, Central and South-West Asia and Latin America. Among various roles she assumed, Galya led The Coca-Cola Company’s operations in Mexico and Turkey & Central Asia as Business Unit President, and headed the Global Strategy & Insights function in Atlanta, GA.
Galya continues her work as an investor, board advisor, and leadership mentor.
Cuneyt Evirgen (Moderator)
Cuneyt Evirgen serves as senior academic professional at the J. Mack Robinson College of Business, Georgia State University. He is also a faculty member at the Institute of International Business (IIB) and Faculty Director for GSU-CIBER. Evirgen is a seasoned executive, educator, scholar, mentor in international business and strategy. He holds bachelor’s degrees both in Electrical Engineering and Mathematics as well as an MBA from Bosphorous University in Istanbul, and a doctoral degree in Marketing and International Business from Michigan State University.